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AI image generation has transformed the way we can create imagery. Instead of using equipment to create visuals, we can now begin with language and the model takes care of the rest. For most people, however, getting an image right with AI is still a chore. You start with a clear vision in mind, type in a few words, and receive…something unexpected. Maybe it’s close but not quite right. Maybe it’s way off target. This gap between imagination and results can be frustrating, but the truth is, effective prompting isn’t about using some magic words or memorizing complex formulas. Good prompting is about understanding how models interpret language and learning to guide that interpretation with clarity, structure, and intention. This guide reframes prompting not as a mysterious technical skill, but as a creative practice built on three core principles that work together to bring your ideas and imagination to final image.